Case Study: Professional Research Consultants, Inc. – Trade Show
Scenario: Professional Research Consultants, Inc (PRC, Inc) is a primary sponsor and contributor to the Excellence in Healthcare Conference. Each year customers and vendors regularly visit the booth. The conference is more about visibility and customer retention than lead generation. PRC, Inc is seeking a unique giveaway or activity that would generate a buzz on the trade show floor.
Goal: Find a unique giveaway that illustrates the corporate marketing statements of how their survey collection system is not “very good” but produces “excellent” results.
Conclusion: PRC, Inc worked closely with Dale to establish a pre-show marketing campaign while allowing Dale’s creative artwork to attract people to their booth. Dale’s visual art was stimulating to watch and provided a unique giveaway, incorporating the PRC, Inc mission statement of only providing the best in Quality, Service, Collaboration, Innovation, and Growth.